AWS Innovate - Gen AI & Date 2024 Notes

Posted on March 14, 2024 in Event Notes

Picture confernece audience

AWS Innovate - Gen AI + Data is an online conference hosted by AWS designed to inspire and educate executives and IT professionals. You can learn to build and scale generative AI applications with security, privacy, and responsible AI built in from day one. Access leading foundation models, customize with your own data, and use the leading security, access control, and features you trust from AWS.

03/14/24 (Happy Pi Day!)

9:00AM Keynote address - Tom Godden, AWS Director Enterprise Strategy (AWS)

Tom Godden, Generative AI for technology leaders

How do you move from hype to substance when it comes to generative AI? That’s the key question that all leaders are going to have to answer if they want to prepare their organizations to adopt this transformational technology. In this keynote, Tom Godden, AWS Director of Enterprise Strategy, discusses how leaders can usher in the right mindset, strategy, and tools to translate the promise of generative AI into real business value. Learn how customers are leveraging their data to successfully deploy generative AI now and leave with practical information on how to develop a generative AI strategy that works for your company, including best practices for selecting use cases, responsible use, and more.

Presentation Deck


Success Stories & Partnerships - Intuit - Adobe

Generative AI Foundations

  1. Choose the right Use Case
  2. front of office
    • enhance customer experience
    • Boost productivity and creativity
    • Process optimizations
  3. back of office
  4. Use your data to customize
  5. Data is your differentiator (for Generative AI)
  6. Data quality and data strategy are key
  7. Customization techniques
    • prompt engineering
    • RAG (Retrieval Augmented Generation)
    • Fine-Tuning
    • Continued pre-training
  8. Building
    • Reinventing with generative AI
    • Generative AI Stack
    • Infrastructure for FM Training
      • Training and Inference
    • Tools to Build
      • Amazon Bedrock
    • Applications that leverage LLMs and other FMs
      • Amazon Q
      • Amazon CodeWhisperer
  9. Innovate responsibly
  10. Building AI the responsible way
    • Transform
    • Integrate
    • Prioritize education
    • Advance the science
  11. Responsible AI
    • Transparency
    • Automated Control and Testing
    • AWS services for Auditing


  • Amazon Bedrock Guardrails
  • Amazon Titan Image Watermark