Evernote – Architectural Digest (http://blog.evernote.com/)

Not everything is best suited for the cloud. I’ve used Evernote for a few years and always thought their performance was impressive.


Take aways:

  • Shards – protection in silos
  • Single-tier architecture; No remote storage
  •  Evernote’s business model and cost structure. Evernote is notable for their pioneering of the freemium model, based on the idea from their CEO: The easiest way to get 1 million people paying is to get 1 billion people using. Evernote is designed to become profitable at a 1% conversion rate.

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